The way we use the internet has changed from a hobbie to being crucial for survival.
Now more than ever is the time to show your brands agility in digital marketing to encounter faster growth.
To see growth, you will need to be optimizing your website for visibility and improving its rank. To do this, focus on consistently enhancing your Search Engine Optimization (SEO). SEO is your ability to be found in search results based on the information your website provides. Primarily, it helps put your website and brand in front of the right people to achieve long term results and sustainability.
Here is some tips and insights that our SEO team recommends for you to consider:
Content That Fulfills the Google “EAT” Principle Will Rank Higher
The EAT principle: expertise, authoritativeness, and trustworthiness. These factors help determine if a webpage has useful quality content.
There are a few ways you can ensure quality content. First, create buyer personas, which let you understand what kind of content your clients value. Second, conduct search intent research, which helps you map out the consumer journey. Third, use this information to create content that fits the format that your users prefer. For example, if you’re catering to teens, video is probably preferable. If you’re catering to an older audience, video may be less appealing.
Back up claims with statistics and facts. Link to reputable sites, such as “.edu” and “.gov” URLs. Having authoritative sites link back to you is another way to prove that you fulfill the EAT criteria.
Featured Snippets Will Become More Prominent
When you type something into Google, you may notice a box at the top of the SERPs(Search Engine Results Page), above the actual results. That’s a snippet.
Scoring a featured snippet is a great way to get on that coveted first page of results. What’s more, snippets steal significant traffic from competitors.
Featured snippets show a chunk of information, often structured as a Q&A or brief bullet-point, how-to guide. There are also rich snippets, including images, star-based reviews, product prices, and similar bits of information. To create snippets, focus on question-based queries and relevant keywords. You can use the Google search function “people also ask” for inspiration.
An Effective SEO Strategy Will Need to Include Video
Online video is continuing to increase in popularity. YouTube has more than 1 billion users. If you aren’t creating video content, now is the time to get started. Not convinced? Here’s food for thought: According to Cisco, video is projected to surpass all other content forms in terms of consumption.
How can you optimize that video content, though? Make sure to optimize your video channel name and description. The description shouldn’t just be crammed with keywords but provide a user-friendly overview.
Image Optimization Will Play a Larger Role in Search
Visual image search has evolved drastically. It used to be that people could just look at images. In the future, people will be able to use images to purchase products, obtain information, and more. Google recommends on the proper marking and optimization of images, so it makes sense that this is part of their long-term plan.
If the images on your website aren’t optimized, take care of it now. Use high-quality, relevant images, and make sure to customize the file name, labeling the photo file so that it’s relevant to the content on the corresponding page. Use alt tags, which crawlers use to classify images. Finally, add images to your site map, where they are even easier to crawl.
A fully optimized GMB (Google My Business) account offers a triple whammy of benefits: it can increase your visibility in search, drive more traffic to your website, social channels, and any other online presence you may have; and improve your bottom line.
Local SEO
Even in a post-pandemic world, people are going to be focused on rebuilding their communities and local businesses. To get your fair share of that community-love, you need to make sure you can be found in said community easily. In other words, show your business some local SEO love, to feel the local love from your community.
Social Signals – Build more social signals by sharing your content on social media platforms. The more social media links that are referring to your website, the better! This can improve website traffic, engagement, and visibility in search engine results pages (SERPS).
Load Time – It is recommended that the page load time should be under 3 secs. This can be challenge as we all want material on our website that is large and takes time to load. Such examples include high-resolution images, video files and dynamic website page design. So, striking a balance between these wants and the need to keep load-time at a minimum is important. If your website is faster than others, it will be rewarded by Google as its customer’s happiness is priority. This has now become one of fundamental requirements of an effective SEO plan. Review your website’s load time and reduce the time as much as possible to start seeing significant improvement. Host-related factors that might play a role in your site speed include the type of hard drive technology, availability of a content delivery network (CDN), and whether the hosting is optimized for your content management system (such as WordPress etc.).
Content – Content is king still holds true when it comes to SEO. There can be no compromise with content. Ensure your website has accurate and compelling content for the best results. Consider the mindset of your ideal customer or client and provide valuable and relevant information.
External Backlinks.
External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people and businesses begin bragging about you, others take notice.
While producing incredible content may get you some links, the truth is, you are going to have to do some “link building.” This means reaching out to other website owners in the space to ask for links.
Contact us if you are searching for a website development, search engine optimization or a digital marketing team.
